Privacy Policy
Effective Date: 14 May 2024
Welcome to www.effectiverm.com (“Effective RM”, “we”, “our”, “us”). Your privacy matters to us. This policy explains how we collect, use, disclose and safeguard the information you share when you visit or interact with our website.
1. Information we collect
We may collect information about you in a variety of ways, including:
Personal data: Name, business e-mail, phone number, job title and any details you voluntarily provide in forms, emails or calls. Directly from you (contact forms, event registrations, newsletter sign-ups, surveys, phone conversations).
Usage data: Information automatically collected when you access the website, IP address, browser type, device information, referring pages, time spent on pages, click-paths. Automatically via cookies, server logs and similar technologies.
Cookies & tracking tech: We may use cookies, web beacons, tracking pixels, and other tracking technologies to help customize and improve your experience. Small files stored on your device that remember preferences and measure site performance. Set by us and trusted analytics/service partners. You can disable cookies in your browser, though parts of the site may not work as intended.
2. How we use your information
Operate, maintain and secure our website.
Respond to enquiries, send requested resources and arrange discovery calls.
Email newsletters, thought-leadership updates or event invitations (you may unsubscribe at any time).
Improve content and user experience through aggregated analytics.
Meet legal, regulatory or contractual obligations.
3. Legal bases (GDPR / Australian Privacy Principles)
We process personal data only when:
you have given consent (e.g. to receive marketing emails);
it is necessary to perform a contract or take steps you request prior to entering one;
we have a legitimate interest that is not overridden by your rights (e.g. security, service improvement); or
we must comply with a legal obligation.
4. Sharing your data
We do not sell, rent or trade your personal information. We share it only with:
Service providers (cloud hosting, analytics, email platforms) who process data on our behalf under strict confidentiality.
Regulators or law-enforcement when required by applicable law or court order.
Other parties only with your explicit consent or at your direction.
All third-party processors are vetted for privacy and security safeguards.
5. Data security & retention
We use industry-standard technical and organisational measures (TLS encryption, access controls, regular backups) to protect personal data. No internet transmission is 100 % secure, so we cannot guarantee absolute security.
We keep data only as long as necessary for the purposes outlined in this policy or as required by law. When no longer needed, it is securely deleted or anonymised.
6. Your rights
Subject to local law, you can:
Access the personal data we hold about you.
Correct incomplete or inaccurate information.
Delete data or request we restrict processing.
Object to certain processing (e.g. direct marketing).
Withdraw consent at any time for future processing.
To exercise these rights, email us at privacy@effectiverm.com. We aim to respond within 30 days.
7. Third-party links
Our site may link to external websites. Effective RM is not responsible for their privacy practices or content. Review their policies before providing any personal information.
8. Children
Our services and site are not directed to children under 13. We do not knowingly collect personal data from children. If you believe a child has provided us information, contact us and we will delete it promptly.
9. Changes to this policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with a new “Effective Date”. Continued use of the site after changes means you accept the revised policy.
10. Contact us
Questions, concerns or requests regarding your privacy?
Effective RM Pty Ltd
Email: contact@effectiverm.com
Phone: +61 4777 16 840